Thursday, May 29, 2014

Essential Factors to Consider When Choosing the Right Domain Name

Choosing the Right Domain Name

Choosing the right domain name and type of domain makes a major difference in the success of your business. Customers will often remember your site based on a memorable domain. It's not only important to choose a domain name that your customers will remember, but one that is especially appropriate for the type of business you run.

One of the most important things to remember when picking out a domain name is that it needs to be memorable. While it might be tempting to go for something that seems exceptionally creative, it might not be one that your customers will immediately associate with your business. It needs to be concise, and should be as close to your legal company name as possible. Ask yourself whether the full URL would easily fit on a single line on a business card. Also, avoid using domain names that could infringe on another company's copyright.

Network Solutions now has TLDs, ensuring that you have access to a full range of domains that suit your company. The standard .com domain is probably the best solution for most companies. If your company is Internet-based or the .com you want is taken, .net might be worth considering. You will want to make sure that the domain name differs enough from names used by other companies that there won't be any confusion. Consider whether your business will require a second mobile device-friendly version. If this is the case, youv will probably benefit from the purchase of a .mobi domain as well.

One thing that many domain customers wonder about is whether .us, .biz or .info domains are of lesser quality than .com domains. this is a legitimate question and the answer is often debated by SEO experts. In most cases, these domains have the same odds of good exposure as their peers, as long as quality SEO methods are used to promote them. However, search engine ranking problems are a real possibility that should be considered if a high ranking is necessary. Another important factor to consider is the domain's resale value at a later date. overall, .com domain names have a higher monetary value.

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