In the sphere of sign designing, regardless of the main purpose, whether for business or personal, the appropriate use of color is essential. The truth is, color strongly attracts audience, and it must be complemented accordingly to the design created to be more appealing.
How the Colors Compliment and Interact?
The mixture of colors should provide a sense of balance for the viewer’s eye. With that, there are three primary uses of complementation namely;
*Analogous Colors –Colors that are next to each other on the color wheel. They match well and create comfortable and serene designs.
*Triadic Colors – Uses colors that are evenly spaced around the color wheel. Triadic color harmonies tend to be quite vibrant.
*Compound Colors – In addition to the base color, it uses the two colors adjacent to each compliment. Allows for more freedom in the design.
The layout of the information to be delivered is extremely vital. It is essential to follow the certain principles of composition when structuring info visually, like for example, the center of interest, symmetrical balance, asymmetrical balance, unity, contrast, movement, etc.
It is the purposeful arrangement of type. This can be manipulated to create emphasis and enhance readability. The font types/style, word spacing, paragraph alignment are just a few examples under typography that also play a significant effect in sign design making.