To show the survey result presented in a form of
infographic below provided by Televox- a technology partner of the leading
hospitals and more than 100 health plans, entails that the text messaging plays
a vital role for increasing provider-patient engagement.
Adjusting to Consumer
Trends
According to the survey, landlines are becoming thing of the
past. The percentage of American household using wireless-only is 39%, it means
that these people have no longer have access to landlines for the primary
purpose of saving money. The wireless penetration percentage now in the U.S. is
102% which denotes that there are more cellphones than the number of people. In
addition, older Americans are beginning to see the value of digital
communication in their engagement with their providers.
Text Vs Email
The survey discloses that Consumers read 98% of text
messages sent to their mobile devices. Out of 50 text messages, 1 goes unread.
However, with email, consumers read only 20% of all emails sent to them, which
means, 56% chance of consumer response within 1 hour, 89% response within 1 day
and 2.5 days chance for those who don’t response within 1 day.
